The power of brand packaging is significant in in-store marketing. This is because of the fact that it interacts explicitly with the consumer at the point of purchase. Here, the consumers pay attention to custom rigid packaging design. Their choices are also found to be greatly influenced by the aesthetic value created by design. However, the real […]
The power of brand packaging is significant in in-store marketing. This is because of the fact that it interacts explicitly with the consumer at the point of purchase. Here, the consumers pay attention to custom rigid packaging design. Their choices are also found to be greatly influenced by the aesthetic value created by design. However, the real […]
